CF Power Scripts

Best Facebook Conversions API Integration For Clickfunnels

Why you need Conversions API for Clickfunnels to keep your ads profitable + the best way to integrate Conversions API to Clickfunnels

Irina Rauchenwald

Dec 3, 2022 — 5 min read

In this article, we’ll share how you can improve the accuracy of your tracking and the profitability of your ads using Facebook Conversions API and what is the best Conversions API solution for Clickfunnels.

Affiliate Disclosure: This post contains affiliate links. If you click and sign up or make a purchase, we may earn a commission at no extra cost to you. Thank you for your support!

Why Do You Even Need Facebook Conversions API?

Not long ago, it was enough to use the regular Facebook pixel tracking in our funnels and collect the data you need.

Then Apple announced changes with their iOS 14 that drastically affected the accuracy of the Facebook tracking.

Starting with iOS 14, users should actively opt into tracking on their devices via a prompt Apple shows them. As you may understand, not many people do that. Therefore, ad personalization and performance reporting became extremely limited.

If we also consider issues caused by ad blockers and some browsers, it becomes clear that getting accurate performance reports and keeping your Facebook ads profitable isn’t that easy anymore.

What Is Conversions API?

Conversions API is a Facebook Business Tool that allows you to track purchase and lead events in your Clickfunnels funnels server-side.

That means you can circumvent the limitations of iOS 14, ad blockers, browsers and get high tracking accuracy. In other words, improve your ads’ performance.

Here are just a few benefits of using Conversions API for your Clickfunnels funnels:

getting highly accurate data about the actions of the funnel visitors
improving your ads’ performance and profitability
create better-fitting retargeting ads that bring more conversions

How to Add Conversions API to Clickfunnels?

There are a few solutions for adding Facebook Conversions API to Clickfunnels, and we’ll compare them below.

Besides the native Clickfunnels solution, we'll take a look at CF Power Scripts, Funnelish, and Capibox.

We’re going to compare all solutions based on the following criteria:

what events can be tracked
how they handle events deduplication
how many pixels you can add to a domain
additional features you can benefit from
pricing

Let’s start by looking at the events you can track with each solution!

1. Which Facebook Events Can You Track?

The more events you track, the more you know about the behavior of the people who visit your funnel. That means you can retarget your leads better and improve the performance of your ad campaigns.

CF Power Scripts lets you track ALL Facebook events, including custom events that you trigger in your custom code. Additionally, you can set up custom conversions for all events to track and optimize actions on specific funnel pages.

Using Clickfunnels, you can track the most popular events listed below. However, if you use the native Clickfunnels solution, you won’t be able to add multiple pixels to your domain. Also, you'll need to use custom domains and not default Clickfunnels subdomains.

Lead
Purchase
Page view
Add to cart
Initiate checkout
Complete registration
Customize product
Submit application

Funnelish allows you to track main events, but depending on your needs, it may be insufficient:

Lead
Purchase
Add payment info
Add to cart
Initiate checkout
Complete registration

With the help of Capibox you can track only two events:

Lead
Purchase

2. Events Deduplication

If you use both the Facebook pixel and Conversions API, Facebook may receive the same events from the browser and server.

Obviously, reporting the same event twice is redundant. That’s why Facebook keeps one event and discards the other. This is called deduplication. If the event deduplication is implemented wrong, it can mess up your ads' performance reports.

There are two ways how Facebook deduplicates events:

“FBP” parameter or External ID

In this case, your browser and server events get the “fbp” parameter and/or an external ID. Then Facebook removes duplicated events automatically.

Unfortunately, Facebook doesn’t do it accurately! For example, it automatically removes events for your OTO purchases because it considers them copies of the main purchase. And that happens even if the prices of the products are different!

Capibox, Funnelish, and Clickfunnels use this approach, which may cause issues with tracking your upsells and downsells.

Event ID and Event Name (Recommended by Facebook)

With this approach, Facebook determines if browser and server events have the same name and ID. Based on this information, Facebook can deduplicate events much better. It also doesn’t blindly remove upsell and downsell purchases that happen briefly after the main purchase.

CF Power Scripts uses this approach, which was recommended by Facebook and, therefore, provides more accurate reports.

3. Additional Features

Some services offer other features besides the Facebook Conversions API solution for Clickfunnels.

CF Power Scripts offers more than 60 additional features that are aimed to enhance your funnels' conversion and performance. Using CF Power Scripts, you can easily set up Google Analytics, complete Snapchat, Twitter, LinkedIn and Pinterest tracking for your funnels, use reCAPTCHA, multiple pop-ups and order bumps with images, give the Vimeo and Youtube videos on your funnels a professional look, and so much more.

Funnelish has around 20 features along with the Conversions API solution. Among them are Smart Opt-in, smart currency converter, various payment options, improved credit card box, Pinterest tag, Google Analytics etc.

Capibox only focuses on the Conversions API solution and has no additional features to offer its users.

The best approach here is to evaluate which additional features your funnels need and see which platform provides them.

4. Pricing

Now, let's see what is the best Conversions API solution for Clickfunnels in terms of pricing.

Obviously, the cheapest approach is to use the native Facebook Conversions API solution from Clickfunnels, but you need to carefully consider all its disadvantages before you go with this option.

The monthly subscription for CF Power Scripts is $97, and it includes the possibility to track all Facebook events with the Conversions API, and 60+ additional features for your funnels.

You can also get all CF Power Scripts VIP features for free by taking advantage of the Funnel Hacking Secrets offer using this link. This package will save you 45% on your Clickfunnels Classic subscription and give you free access to all the CF Power Scripts features.

Funnelish charges $29/month for their Facebook Conversions API solution and 20+ additional features.

Capibox is priced at $49/month and doesn’t offer any features besides the basics of the Conversions API tracking.

What’s The Best Facebook Conversions API Solution for Clickfunnels?

If your goal is detailed Facebook tracking with the help of the Conversions API, then CF Power Scripts is the best way to go.

Using CF Power Scripts, you’ll be able to track literally all events on your funnels, including custom events. It’s the only solution that uses the events deduplication method recommended by Facebook to ensure the accuracy of your tracking.

On top of that, you get a lot of other additional features to enhance your funnels.
And you can even get CF Power Scripts for free and save 45% on your Clickfunnels subscription if you take advantage of this deal.

The native solution from Clickfunnels has some limitations (like using only one pixel per domain) and allows to track only basic events. So, if you need detailed tracking, the Clickfunnels native Facebook Conversions API solution will not provide that.

Funnelish would be a cheaper alternative, but you should keep in mind that it only tracks the most popular events and doesn’t use the recommended deduplication method.

If you use Capibox, you'll be able to track only lead and purchase events, which is a drop in the ocean. It also doesn't offer any additional features. Considering all of that, Capibox seems to be the least efficient solution for the Conversions API in Clickfunnels.