Clickfunnels

How to Add Social Proof to Your Funnels In Clickfunnels

Learn how you can boost your conversion by adding social proof to your Clickfunnels funnels using the native feature or third-party tools!

Irina Rauchenwald

22 Mar 2022 — 5 min read

In this article, we will show you how to easily add social proof to your funnels built in Clickfunnels in as little as a few minutes.

Social proof is a powerful tool that a lot of marketers are using on their websites and funnels. It has the vast potential to boost your funnel's opt-in and conversion rates.

Social proof works so well because people tend to copy the actions of others when they need to make a decision.

When somebody lands on your sales page, they need to decide: do I buy this product or not? Then, they see testimonials from your happy customers, notifications about recent purchases, and other social proof. Logically, they assume that your product is a great deal and is worth buying if other people are doing it and seem to love it.

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There are a few types of social proof that you can add to your Clickfunnels funnels:

Written and video testimonials
Ratings and reviews
Badges
Media logos
Influencer endorsements
Users/subscribers/purchases count
Clients' list
Social proof pop-ups

If you want to learn more about each type, check out our article that explains each social proof type you can use on your sales funnels.

While you can easily use almost all types of social proof in the form of text, screenshots, graphics, or videos, the integration of the pop-ups requires additional effort to set up.

Clickfunnels offers a native feature called Digital Table Rush that allows you to add social proof to your checkout pages.

If you enable the Digital Table Rush feature, your potential customers will see a pop-up in the bottom left corner of the page showing the names of recent buyers.

Here's what you need to do to turn on this feature:

In Clickfunnels, go to the order page/upsell/downsell page where you want to enable the pop-up.
Go to the Publishing tab.
In the Digital Table Rush drop-down menu, select Enable.
Click the Update Funnel Step button.

While enabling this built-in Clickfunnels feature is extremely easy, it has one biggest disadvantage: it only lets you add pop-ups to your checkout pages but not on your opt-in or sales pages.

But it actually makes sense to add social proof to your Clickfunnels opt-in and sales pages where people see your product for the first time and decide whether to purchase. Unfortunately, Clickfunnels' Digital Table Rush feature is not cut for that.

That's why many people use third-party solutions that offer social proof pop-ups but with way more flexibility and customization.

All popular social proof tools have the same core feature - small pop-ups showing recent purchases, sign-ups, or opt-ins.

The setup is seamless - you just need to add a few lines of code to your Clickfunnels funnel to enable the pop-ups.

All solutions allow you to customize the look of the notifications by choosing various templates, color schemes, frequency, position, and so on.

The difference between popular social proof tools is in the additional features they offer and pricing.

Here are the top three social proof tools that you can use with Clickfunnels!

1. Proof

Proof offers many ways to customize the content of the social proof pop-up.

First, you can show the total number of people who have recently taken any action on your funnel.

Second, if you have a limited offer, you can create scarcity by showing the number of people who are currently viewing your funnel.

At last, Proof lets you show the names and locations of people who have recently taken any action on your funnel.

Additionally, Proof provides clear analytics so you can see the impact of the social proof on your opt-in and conversion rates.

Pricing: Starts at $29/mo for the Basic Plan (1,000 unique visitors per month) with some limitations in features. Starting with the $79/mo Pro Plan (2,000 unique visitors per month), you get access to all the features.

2. Provely

Provely is another tool you can use to add social proof to your funnels built in Clickfunnels.

It offers the same core features with a lot of customization possibilities. Not only can you change a template, color scheme, and notification frequency, but you can also choose a certain country to tailor your social proof to your audience.

Based on the traffic volume on your funnel, you can also choose a different campaign type, such as displaying real-time notifications, rotating them, or displaying past sales or sign-ups.

Pricing: You can use Provely's free plan if you have less than 100 monthly unique visitors. After that, you can pick from 3 pricing plans: $19/mo for up to 10,000 unique visitors, $39/mo for up to 30,000 visitors, and $79/mo for up to 100,000 monthly visitors.

3. Trustpulse

Trustpulse is another popular social proof solution from OptinMonster.

It allows you to show notifications about any actions on your funnel, including purchases, demo registrations, newsletter signups, and more.

The "On Fire" pop-ups notify the visitors of your funnel how many people took action in a given period. For example, 47 people purchased the course in the last 24 hours.

Additionally, Trustpulse lets you use targeting rules and timing controls to show social proof notifications and track your conversion goals with the help of built-in analytics.

Pricing: based on the set of features you want to use, you can choose from Trustpulse's four pricing plans. The plans vary from $60 per year to $468 per year.

Conclusion

As you see, there are different ways how you can add social proof to your sales funnels built in Clickfunnels.

You can use the native Digital Table Rush feature from Clickfunnels to add social proof pop-ups to your checkout pages. However, if you want more flexibility and customization options, you may want to go with tools like Proof, Provely, Trustpulse, and so on.