9 Types Of Social Proof to Use In Your Sales Funnel

In this article, we'll show you the best ways to use social proof in your sales funnels to boost opt-in and conversion rates.

Social proof is a powerful tool that a lot of marketers are using nowadays. It's based on the fact that people tend to copy the actions of others when they need to make a decision.

That's why when they consider buying a product, they read reviews and check out testimonials and endorsements.

You may be surprised, but 61% of customers read online reviews before purchasing a product or service. So, you can leverage this by collecting and showing social proof to your potential customers.

It'll show your potential customers that others trust your brand and consider your product/service worth buying. As a result, they're willing to purchase it.

Here are the best battle-proven types of social proof that you can use on your sales funnels.

1. Text Testimonials

Testimonials from your existing customers are compelling social proof.

Your customers can share how much they love your product on social media or platforms like TrustPilot or Google Reviews. So don't hesitate to get permission from an author and use the feedback on your sales funnel.

You can paste a quote together with a picture and name of your customer (if you got permission) or even add a screenshot of the testimonial to your funnel page.

2. Video Testimonials

Video testimonials may require a bit more effort from your customers to create, but they also have a more significant effect on your potential buyers. This kind of testimonial is more authentic and, therefore, creates more trust.

So, if any of your clients agree to record video testimonials for you, don't forget to place them on your funnel page (if you get permission for this).

3. Rating & Reviews

If you sell your product on other websites, such as Amazon, where customers can leave a rating for your product, your funnel can benefit from it.

If somebody leaves a 5-star rating for your product on Amazon, you can take a screenshot and use it as social proof in your funnel.

4. Badges

If you or your product have won any awards or received certifications, seals, or badges, you may want to include them in your sales funnel.

This kind of social proof helps to establish credibility for your product and makes people assume that you offer a great product. Otherwise, you wouldn't win any awards, right?

5. Media Logos

Another type of social proof you can use in your funnels is media mentions. You might see it on many websites in the form of the "As Seen In" section.

If your product was featured or reviewed in one of the prominent news media, you show it on your sales funnel by using logos of the media outlets.

People believe that if a product draws the attention of the media, then it's worth their attention as well.

6. Influencer Endorsement

The reason why social proof works so great is that people imitate the actions of others. And the people we respect or consider authorities have the most decisive influence on our decisions.

That's why an endorsement from an influencer in your niche is a stone-solid social proof you can use in your sales funnel.

If an influencer in your niche recommends your product, many people who consider him/her an authority will follow the advice and check out your product.

7. Users Count

The fact that a large group of people is using or recommending your product implies “so many people can’t be wrong.” That's why your prospects will assume that it should be good if a crowd uses the product.

You can leverage this by showing a number of your users, clients, members, product purchases, subscribers, etc.

Phrases like “Most popular product”, “Most customers choose”, “X users all over the world” also do the trick and are extremely persuasive.

8. Clients

You can share your clients' logos (especially if you have well-known companies as clients) to build even more credibility and trust.

When your prospects see that other companies trust your product/service, they'll be more likely to follow. Together with the clients' logos, you can share testimonials from them.

9. Social Proof Notifications

And last but not least... You probably noticed this popular type of social proof on other funnels in the form of pop-up notifications that show who recently opted in on the funnel or bought a particular product.

These notifications have the potential to boost your opt-in and conversion rates dramatically!

When somebody lands on your funnel page, they'll see in real time that other people are opting in or buying your product, meaning it's worth doing for them, too.

You can also show recent opt-ins and purchases. Some tools allow you to show short testimonials, the number of live funnel visitors, page visits, or other information of your choice.

There are enough tools out there that you can use to integrate this kind of social proof into your funnel. Check out our list of the best social proof tools you can use for your funnels and see which one fits your needs best.

Alright, these types of social proof have a great chance to skyrocket the conversion of your funnel!

If you aren't using social proof yet, you're missing out! Give it a try and see what impact it has on your results. You'll not regret it!

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