OfferLab Review: Is It Worth Joining or Just Hype?
OfferLab is Russell Brunson’s new platform connecting creators and affiliates like never before. In this OfferLab review, discover what it is, how it works, and the different ways you can make money by joining early.
In this OfferLab review, we’ll take a closer look at what the brand-new OfferLab platform actually is, how it works, and the different ways you can make money with it. By the end, you’ll know whether OfferLab is worth your time or just another overhyped platform in the marketing space. Let’s dive in!
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What is OfferLab?
OfferLab is a platform designed to connect creators and affiliates in a way that makes collaboration seamless. If you’ve used marketplaces like ClickBank or Digistore24, you can think of OfferLab as a next-level version of them.
OfferLab was created by Russell Brunson, the co-founder of Clickfunnels, and officially launched on September 3.
What makes OfferLab exciting is that it’s not just another affiliate marketplace. It has the potential to completely change how offers are built and promoted online, and how creators and affiliates can cooperate and grow together.
Why Join OfferLab Now?
The short answer is timing. OfferLab today feels a lot like Clickfunnels back in 2014. Back then, the early adopters were the ones who built massive businesses while everyone else was still trying to figure out what a funnel even was.
By joining OfferLab now, you put yourself in that same early adopter position. There’s less competition, more visibility for your offers, and the chance to build authority on the platform before it becomes crowded.
Moreover, OfferLab is free to join, so create your account today and explore the platform.
Once you’re in, the biggest question is, how do you actually make money with OfferLab? How do you leverage it in your business?
How to Make Money with OfferLab
There are three main ways to make money with OfferLab:
1. Find Affiliates For Your Own Products & Collaborate With Other Creators
If you already sell a digital or physical product, you can add it to OfferLab. Once it’s listed, affiliates can promote it for you, which drives more traffic and sales = more money for you.
You can also use OfferLab to manage collaborations and JV launches with other creators. The platform handles payments and revenue distribution.
2. Become an Affiliate
If you don’t have a product, you can join OfferLab as an affiliate. Inside the Marketplace, you can find different offers to promote, easily bundle multiple offers into one funnel, and start driving traffic to it.
3. Promote OfferLab Itself
Last but not least, OfferLab has its own affiliate program, so you can promote OfferLab itself and earn up to 2% on every sale from offer owners and affiliates you invite to the platform.
There’s even an OfferLab Certification Program, currently priced at $497, which gives you instant Super Affiliate status. That means you start at the highest commission level (2%) without needing to climb through the ranks.
So whether you’re a creator, an affiliate, or someone who just wants to promote the platform, there’s a clear way to generate income inside OfferLab.
Now, let’s dive deeper and see how all of that works and what makes OfferLab so powerful.
Adding Products and Creating Offers
The first thing you want to do in OfferLab is to add your products to OfferLab and create offers that affiliates and other creators can find on the Marketplace. Here's how to do that:
- Navigate to Sell > Vault > Your Products.
- From here, you can either create a new product from scratch or import an existing one from platforms like Clickfunnels, GoHighLevel, or Shopify etc.
- Once your product is added to OfferLab, you can create an "offer", which will also include a listing for the Marketplace and a sales page.
If you’re already selling your product using platforms like Shopify, Clickfunnels, GoHighLevel, an so on, and have a converting sales page, you can just import it to Offerlab using a default template or your own styling. You don’t have to rebuild the sales page from scratch!
Smply paste the URL into OfferLab, copy a small code snippet, and add it to your page. OfferLab detects it and imports the page automatically. After that, you just add prices to your buttons, and your page is ready.
Once your offer is listed, affiliates can find it, promote it, and help you scale your sales.
Collab Funnels
The next exciting thing about OfferLab is how it makes collaboration between different creators, in other words, product owners, possible in a way no other platform has done before!
Imagine stacking offers from different creators into a single funnel, even if those creators are using completely different platforms... OfferLab makes that possible!
No tech headaches, no chasing down payments - just seamless collaboration that opens up huge opportunities. Here's how it works!
Let’s say you want to collaborate with another creator. Normally, you’d need to decide which platform to use, figure out how to build a funnel, and work out who’s handling payments, but with OfferLab, all of that is simplified. You can create a collab funnel directly inside the platform.
- If you already have your own offer with a sales page added to OfferLab, you simply drag it into the funnel as your primary offer. You can also add an order bump to it, if you like.
- Next, you can bring in your collaborator’s product by selecting it and dragging it into the funnel as well.
- You can also add a personal message for your audience, explaining why you recommend the product and why it’s worth buying. Along with the message, you can include an image or even a video.
That message will appear at the top of the product sales page. This way, your audience has a smoother experience and doesn’t feel like they’ve been sent off to a random sales page.
You can add multiple offers from other creators to your collab funnel and rearrange them the way you want. By the way, the customers will only need to enter their billing information once in the Checkout step. Every offer that comes after that, is added to their order with one click of a button. And at the end, they’ll see an order summary.
Once you've got all the offers you want in the collab funnel, you can publish it and start driving traffic. OfferLab will handle the checkout, and automatically distribute the revenue between creators.
I hope you realize how powerful this is! This means you can seamlessly collaborate with other product owners without asking anyone to change their setup. Everyone benefits, and the customer gets a seamless experience!
Promoting Products as an Affiliate
Now, that’s perfect if you already have an offer or want to team up with others. But what if you don’t have a product of your own yet?
Well, then you can use OfferLab to make money as an affiliate. You can start by browsing the Marketplace and finding the offers you want to promote. How much you earn in commissions depends on the offer – you’ll see all the details on the offer page.
Once you find an offer you’d like to promote, you send a request and a short message to the product owner, and when they approve it, you can start promoting.
Just like with collab funnels, you can stack multiple fitting products into one funnel and offer your audience a product bundle.
Promote OfferLab as an Affiliate
And besides promoting products from other creators, there’s another great way to earn with OfferLab by promoting the platform itself.
As an OfferLab affiliate, you can invite other creators and affiliates to the platform and earn from 0.5% to 2% of their processing volume, plus 100% commissions on the OfferLab upsells.
Here’s how it works: once you earn your first one thousand dollars on the platform, you unlock 0.5% commissions on every sale from the users you’ve referred. As your earnings grow, that percentage increases. At the Super Affiliate level (normally unlocked after reaching one $100,000 in commissions) you can earn up to 2% lifetime commissions.
Now, hitting that $100K mark might take a while, but there’s a shortcut - OfferLab Certification Program which is comprehensive training on how to become a successful affiliate. The Offerlab Certification Program is priced at $497 and instantly bump your status to Super Affiliate, skipping the 0.5% commissions and earning up to 2% of every sale from people you refer to OfferLab.
Please note that this offer is available at the time of writing this article, and may be removed or changed in the future. So if you consider promoting OfferLab as an affiliate and want to start with the highest commission level, grab this offer today.
Final Thoughts: Is It Worth Joining OfferLab?
To wrap up this OfferLab review, here's the biggest takeaway: OfferLab is still brand new and that's the biggest opportunity.
Getting in early gives you better visibility, easier access to affiliates, and the ability to build authority before the platform becomes saturated.
Whether you’re a product creator, an affiliate, or someone who simply wants to promote the platform, OfferLab has clear ways to help you make money.
If you’ve been searching for the next big opportunity in digital marketing, this might be it.
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